Website & digital development
MOVENO Group — Website & Digital Development
Business concept · Brand direction · Website architecture · AI-assisted development · SEO
I helped develop MOVENO Group's business concept and led the creative direction of its digital presence, bringing five hospitality services together through a connected visual identity, website structure and content.
The challenge was to give each service its own character while making the wider network feel coherent and easy to navigate.
The concept
I planned a clear network overview, distinctive service pages and customer journeys that connected the five offers without blurring their identities. My commercial understanding shaped how I prioritised information and navigation.
Design and development
I directed the visual identity, service-page designs, content and navigation. Working with collaborators and AI-assisted tools, I reviewed and refined design decisions, responsive layouts and enquiry functionality.
Launch and digital foundations
I helped take the website through deployment, refining SEO foundations, search metadata and Google Search Console integration. Desktop and mobile reviews supported responsive development and clear enquiry routes.
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