Brand & digital development
Queen of Bites — Brand & Digital Development
Business concept · Brand direction · Website development · Digital marketing · AI-assisted workflows
Queen of Bites combines my hospitality experience with a distinctive approach to branding and digital marketing.
My work has included shaping the business concept, developing its visual identity, directing the website and creating a recognisable voice across its digital channels.
From concept to identity
I helped shape the commercial positioning around anonymous hospitality audits, then translated the proposition into a recognisable visual identity.
I directed the crown identity, burgundy and cream palette, typography and visual personality, using direct brand language for a primarily business audience without losing its distinctive character. I reviewed how headlines, imagery and hierarchy worked together, balancing a confident tone with a clear commercial message.
Website and digital development
I planned the website architecture and content around clear service information and enquiry routes, then reviewed mobile usability and SEO foundations.
AI-assisted tools supported development and refinement, alongside collaborators and specialist tools.
Marketing and content
I direct the brand voice and develop digital content, social media ideas and campaign concepts, drawing on hospitality experience. AI-assisted workflows support content development, with consistent creative direction across the website and social channels.
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